About Get Lured Australia

Wizzy’s Classic Custom Built Rods and Custom Esky Bags

Get Lured products are custom made in Cairns, Far North Queensland, Australia.

We are an Australian brand and exist to create products to last a lifetime. Our philosophies around business mastery are founded on four key values: innovation, quality, precision, and service. In a world strongly influenced by consumerism whereby excessive production of short-lived and disposable items is becoming the norm, we have taken responsibility to play our part in designing and creating products which last a lifetime.

Before being a Builder, I started my career by custom building fishing rods in Adelaide with the best in the business. When I moved to Cairns at 18, I was privileged to fine tune my craft of custom made Rods by the master himself, Jack Erskine.

I have spent the last 25 years as builder, and I love what I do, but my other passion is always been spending time in the great outdoors and making products for the love of Fishing.

I have spent 30 years fishing recreationally around Australia and PNG and know well the land & sea. It’s over this time I researched for a better product, in an esky range and Get Lured Custom Esky Bags were born. They are made by the best in the business in FNQ and the quality is second to none.

BUT every man has to have a working hobby and mine is ‘Wizzy’s Classic Custom Built Fishing Rods’.

After being taught this specialised fishing craft by the best in the business, I didn’t want it to go to waste so I built my home man cave to work in my spare time and to spend time with my son and teach him, so the art is passed on.

So this is where I spend my time putting out perfection in the custom rod building business. Remember its not quantity, its quality and it worth the wait.

Craig (Wizzy)

Craig (Wizzy) left.

Favourite sunset photo Cooktown Fishing trip.